How to Build a Marketing Dashboard from WordPress Data Using Google Sheets?

Last updated on January 1st, 2026

How to Build a Marketing Dashboard from WordPress Data Using Google Sheets

If you manage a WordPress site, you already know how much data flows through it every day. This includes leads from forms, customer details, orders, and survey responses. The problem isn’t collecting that data. It’s actually seeing what’s going on without jumping between dashboards or exporting spreadsheets every week. 

This is where a marketing dashboard makes life easier. By syncing your WordPress data into Google Sheets, you can build a simple, live dashboard that shows exactly how your marketing is performing. This keeps updating automatically. With WPSyncSheets for Gravity Forms, setting this up is far simpler than most people expect. Let’s walk through how it works.

Why Do Google Sheets Work So Well for Marketing Dashboards?

Google Sheets is familiar, flexible, and easy to share. That’s why it is perfect for marketing and reporting. You can do the following:

  • View all your key numbers in one place.
  • Create charts and summaries in minutes.
  • Share dashboards with teammates or clients.
  • Filter, sort, and segment data easily.
  • Connect Sheets to tools like Looker Studio.

The only challenge is getting your WordPress data into Sheets automatically. That’s exactly what WPSyncSheets solves.

What Data Can You Pull from WordPress?

With WPSyncSheets For Gravity Forms, you can sync the data that matters most to your marketing:

  • Lead and contact form submissions
  • Newsletter signups and inquiries
  • Survey responses
  • WooCommerce orders and revenue
  • Customer and purchase details

Once synced, this data becomes the foundation of your marketing dashboard.

Step 1: Sync Gravity Forms Leads into Google Sheets

Gravity Forms is often where leads start. With WPSyncSheets, every form submission is sent to Google Sheets in real time. That means:

  • You can see new leads the moment they come in.
  • Track daily and monthly lead volume.
  • Compare performance across forms or campaigns.
  • Analyze survey responses without exporting CSV files.

Each form can have its own sheet, keeping everything clean and easy to work with.

Step 2: Bring WooCommerce Orders into the Picture

Leads are important, but revenue tells the real story. WPSyncSheets also syncs WooCommerce orders and customer data into Google Sheets, giving you a clear view of how marketing translates into sales. This lets you:

  • Track revenue trends over time.
  • See which products perform best.
  • Measure average order value.
  • Identify repeat customers.
  • Compare leads vs actual purchases.

Because everything syncs in real time, your dashboard always reflects what’s happening right now — not yesterday.

Step 3: Organize Your Sheets for Easy Reporting

Once your data starts flowing in, a little structure goes a long way. Helpful columns include:

  • Date
  • Form or product name
  • Source or campaign
  • Email address
  • Order total
  • Order or lead status

WPSyncSheets automatically creates headers for you, so you don’t have to worry about formatting. This setup makes it easy to build charts and formulas later.

Step 4: Build Your Marketing Dashboard

Create a separate “Dashboard” tab in Google Sheets and pull in key numbers from your synced data. Common metrics to include:

  • Total leads this week or month
  • Conversion rate
  • Total revenue
  • Average order value
  • Top-performing forms or products
  • Lead-to-customer ratio

Use charts and conditional formatting to highlight trends. Since the data updates automatically, your dashboard stays fresh without any extra effort.

Step 5: Share and Automate

One of the best parts about using Google Sheets is how easy it is to share. You can:

  • Give your team view or edit access.
  • Review performance together in real time.
  • Connect Sheets to third party tools.
  • Trigger alerts when numbers spike or drop.
  • Plug the data into Looker Studio for advanced visuals.

Your dashboard becomes more than a report, it becomes a decision-making tool.

Why Does WPSyncSheets Make This Simple?

WPSyncSheets is built for WordPress users who want reliable data without technical headaches. It offers:

  • Real-time sync for Gravity Forms.
  • No APIs, scripts, or custom code.
  • Automatic field mapping.
  • Bulk export of existing entries.
  • Clean and well-structured Google Sheets.

Once it’s set up, it runs quietly in the background while your dashboard stays up to date.

Final Thoughts

A good marketing dashboard shouldn’t feel complicated or time-consuming. By syncing your WordPress data into Google Sheets with WPSyncSheets for Gravity Forms, you get a clear and live view of your leads and sales. That too, without manual exports or extra tools. It’s a simple setup that gives you better visibility, better reporting, and better decisions.

FAQs

1. Do I need technical skills to set up this plugin?

No, not at all. WPSyncSheets doesn’t require APIs, scripts, or custom code.

2. Does the data update automatically?

Yes, new form submissions sync to Google Sheets in real time.

3. Can I sync existing form entries or past orders?

Yes. WPSyncSheets supports bulk exports, so you can move historical data into Sheets as well.

4. Can I use this dashboard with multiple forms or products?

Yes, you can sync multiple Gravity Forms and WooCommerce products, each with its own sheet or worksheet.

5. Will editing the Google Sheet break the sync?

As long as you don’t delete or rearrange the header row, the sync will continue to work normally.

6. Can I connect this data to other tools?

Yes. Once your data is in Google Sheets, you can connect it to Looker Studio, CRMs, or email tools.

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